Parks & Environment Committee

CITY OF O’FALLON

August 8, 2016

Public Safety Building

Minutes of a regular meeting of the Parks & Environment Committee of the City of O'Fallon, held in the Public Safety Building Community Room, 285 S. Seven Hills Rd, O’Fallon, Illinois August 8, 2016

  II.     Council:      Cozad: Gilreath; Kueker; McCoskey; Roach

Guests:       Hodapp; Hubbard; Kasten; Pitts; R. Zelms; Boch;

                     Malare

   Staff:           Dallner; Denton; Evans; Funk: Litteken; Hutchison

    Meeting called to order at 5:30 p.m.

 

  III.   Minutes:             May 9,2016

Motion:              Smallheer motion to approve the minutes May 9, 2016 Meeting

Approved:  All

 

$  5,187,750 Direct Impact $9,928,050– O’Fallon Total Impact

$11,907,150 St Clair Co Total Impact

$13,283,350 State of Illinois Total Impact

 

O’Fallon’s park and recreation programs spend almost $3.6 million in an average year, employ 228 people in an average year (13 year-round and 215 seasonal), and attract over 128,000 visitors each year who spend an estimated $1.6 million because of their use of O’Fallon’s parks.

 

This study demonstrates the economic impact of O’Fallon Parks & Recreation in the City of O’Fallon, St. Clair County, and the State of Illinois in several measurable ways. O’Fallon is one of the major cities of the region and within St. Clair County. In fact, national measures of parks and recreation expenditures by local governments place O’Fallon well above average. It is not difficult to observe that the quality of life in O’Fallon and the economic progress that it and its residents have achieved are immensely supported by the many superior facilities and activities in O’Fallon’s park facilities and recreational programs.

 

But it is often difficult to quantify that full impact. How, for instance, can the economic impact of biking, jogging, or roller-blading around the parks be measured? Such pursuits expose people to nature and exercise which, in turn, help with their physical and mental well-being, almost certainly making them more productive participants in the economy. Unfortunately, measuring that impact in a meaningful way continues to elude economists. Still, there are other indicators than can be measured.

 

                   

Item II: Park Partners-$100,000(possible revenue) Goal is to develop yearlong partnerships in levels as well as increase revenue associated with sponsorship of events, attractions, teams and camps.  Banner Advertising on event pages, coupons for dinning, hotels, shopping, fields, tournaments as well as attractions such as Splash pads, round-a-about, walking path on-line and in parks would be designed.  A Family Friendly Policy is in development for all possible Park Partners.  The Fource Group could handle:

 

OPRD would structure events, sites, approved and handle all contracts with the Park Partner. 

60% Profit OPRD--- 40% Fource for Production, Service Fee which includes development, etc. as stated above. (5-Year Agreement)  

 

Staff was requested to seek out other marketing companies to compare; provide a Master Service Agreement with number of options in contract years; cost to administration and production of the sponsorship program.   

 

 

Item III.       GSI/Game-On Sports:  Market Study & Business    Plan/Pro Forma draft has been received.  Staff is vetting the information and structuring the joint plan.  Staff expect options be ready in September for review.  Sudden death of Dave Thorman has slowed down the process slightly.  Dave deliver the business plan to me the week before his sudden death.   Issues with information associated with the report are being evaluated.